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Dealer Advertising

Fall Direct Mail Program

Ferguson is pleased to offer a fall direct mail program for dealers that have not used their advertising funds this year. This program is designed to mail to homeowners during the heating season to generate new leads.

Postcards will be customized with your company information and logo, if provided. You will also be able to choose two offers from a list provided.

Postcards will be sent as follows:

9/27/17 Postcard #1 will be sent to homeowners in your chosen zip code
10/11 Postcard #1 will be sent to a second group of homeowners in your chose zip code
11/1/17 Postcard #2 will be sent to the same homeowners that received postcard #1 on 9/27
11/15 Postcard #2 will be sent to the same homeowners that received postcard #1 on 10/11

The number of postcards you will receive will be based on your funds available.

$2,500 in co-op funds – receive a total of 2,000 postcards. 500 postcards will be sent on each mail date. You will reach a total of 1,000 homeowners.

$2,800 in co-op funds – receive a total of 2,500 postcards. 625 postcards will be sent on each mail date. You will reach at total of 1,250 homeowners.

$3,500 in co-op funds – receive a total of 3,200 postcards. 800 postcards will be sent on each mail date. You will reach a total of 1,600 homeowners.

To participate, click on this link, enter your phone number and complete the form:

SignUp-FallMailer2017-Ferguson-Rheem

Forms must be completed by September 15, 2017 to participate.